Johnson’s Kids Packaging Refresh
Evolving Johnson’s Kids for the future using a current concept. Illustration credit goes to Lize-Marie Dreyer.
PACKAGING DESIGN, STRATEGY DESIGN
Previous Packaging Artwork
Johnson’s Kids has been losing market share for the past few years, plagued by the fact that current labels appear out-dated and aimed at the baby market versus kids aged 3-6. The new labels went through rounds of consumer testing, before landing very close to where they are today, but with a refreshed, playful “kid-friendly” look.
Unused concept.