TOOB SOCK BREWING COMPANY

“TOOB SOCK BREWING Co.” is the materialization of my friend, and client’s homebrewing-turned-brewery expedition. The name TOOB SOCK is derivative of a beer brewing apparatus nicknamed the “Hop Sock”, a mesh sock which separates the hops from the worth.

I was approached with the task of creating a fun and excitable identity to separate TOOB SOCK from the crowded market of craft beer. What came out of this brand exploration is a fun, goofy, yet unique identity with the ability to expand the visual language as the brewery grows.

BRAND IDENTITY, LOGO DESIGN, MOTION DESIGN, ILLUSTRATION, PACKAGING DESIGN

Process and Unused Options